H&M Group – Interview with Sarah Hayes

As the second most polluting industry, there is an obvious and urgent need for change in the world of fashion and textiles. Recognising this need for change at a systemic level, H&M’s circularity strategy is rooted in the principles outlined by the Ellen MacArthur Foundation.  

As a Circularity Expert at H&M, Sarah Hayes has been at the forefront of spearheading this paradigm shift. In this interview, we delve into Sarah’s journey as a designer, her role in shaping H&M’s circularity initiatives, and the pivotal elements necessary for the realisation of a circular economy within the fashion industry.